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Why C.A.R.E.?

It is not always immediately clear why you should implement corporate social responsibility projects in your company. And should I just donate, or can I also make a difference directly with my colleagues on the ground? Can I do this quietly for our company, or should I contribute to something bigger?

C.A.R.E. for the environment?

Not only since the Fridays-For-Future demonstrations have more and more people been thinking about how they can become greener. And indeed, this is how impulses are increasingly reaching companies. What can we do? What do we have to do? How much do we have to do? Who will do it? Does the commitment even make sense and how can we even measure success?

And this is where we come in. We plan the individual steps for you or together with you and bring your project idea to life. It is important that clear goals are pursued, which then also enable measurability.
"We want to save one ton of CO2 per month!" - Great, then let's find out your savings potential.

A small calculation example: a single commuter who drives 50 km a day to work in a medium old petrol car, with an average consumption of 7.2 litres per 100 km, has already produced around 2.4 tonnes of CO2 annually in 20 working days and 12 months of driving to work (all data and calculation bases were provided to us by the Institute for Energy and Environmental Research (Ifeu) in Heidelberg).

But of course this is only a single view of the big picture. Of course, there are also entire production lines and supply chains that offer massive savings potential in a closer look, but of course require correspondingly different preparation. Feel free to contact us about C.A.R.E.!

It is important not to be deterred from taking the first step. A start with several small steps is better to implement than to start with 100%.

However, if your company has already implemented projects and gained experience, a continuation into new projects is possible at any time.

C.A.R.E. for people?

The implementation of Corporate Social Responsibility projects in companies has a considerable influence on the employer-employee relationship. But above all on one's own personal development.

In the international "Happiness Study" conducted by the opinion research institute Ipsos in August 2019, 81% of the Germans surveyed said they felt a kind of happiness from the feeling that their lives had meaning.
Of course, this feeling can also come from the private sphere, but we spend a large part of our lives at work. Thus, "being happy" is also of considerable importance in this area of life. Besides health and financial security, you also want to be needed and you as an employer can even help your employees to grow personally in addition to the important professional growth - simply by "doing good together".

However, C.A.R.E. is not only by people, but also for people. Of course, it is important to keep an eye on the big picture and not lose sight of the environment. Have you ever seen children in a children's home who, thanks to a CSR initiative, have received a new climbing frame that the initiative even built with them? No? Then it's time we talked to each other. This joy is real and direct and an immediate reward for everyone involved.

There are many other ways in which you can give something back to people as a human being and if the employer even supports this, it has an impact that goes beyond the regular employment relationship. C.A.R.E. can do all this.

C.A.R.E. for business?

What do I gain as an entrepreneur from implementing social projects? Isn't it a waste of time that should be spent more wisely on maximising profits?

Nielsen, together with FAZ and statista, asked people of all ages whether they prefer job offers from sustainable companies. The answers were clear:
49% of the 21-34 age group and 26% of the 35-49 age group prefer to work for sustainable companies.

This means that you lose attractiveness for new employees if you show little or no sustainability.

Current studies also show that more and more colleagues are working from home offices. By the beginning of 2020, 24% of employees no longer commute at all.
Even after a pandemic, the home office will be a decision factor for many in their future career planning. As a human resources manager or executive, you now have the responsibility to continue to maintain the company culture and ethic. Of course, this raises the question of how to bring colleagues together and provide incentives - even across departments - to go to the office. C.A.R.E. helps with this.

Through joint projects, team behaviour is strengthened and the employer is perceived as a positive stimulus - not insignificant for an employee's identification with the company.

Furthermore, CSR projects naturally also lead to a positive change in the external image of the company. Whether you present yourself as a local, regional or even international sparring partner for other companies or investors and thus gain a competitive advantage is an effect that should not be underestimated. For example, more and more suppliers are paying attention to the sustainability of their partner companies, and investors also want to ensure that the companies they work with act sustainably in terms of the environment and people.

We would be happy to help you with C.A.R.E. - just contact us.

How can I start C.A.R.E. in our organization now?

Click on the following link for more information on how to start C.A.R.E. in your organization.

Please click here!

C.A.R.E. maybe hurts. You put your finger on an issue that you have always wanted to address but also like to successfully repress. You are not alone. Make a statement and lead the way!

Tobias M. Zielke

Tobias M. Zielke
Senior partner

Yes, we C.A.R.E.!

Yes, please contact me, I would like to learn more about C.A.R.E. and would like to talk to you about our next CSR projects!

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